Not a Playbook – The Art of Building a Brand
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- Category: Book
- Topic: Design
- Publisher: Fupe
- Country: Netherlands
- Language: English
- Release: 2025
- Cover: Softcover
- Binding: Perfect
- Size: 11.7 x 18cm
- Pages: 168
In Not a Playbook, writer and strategist Andreas Tzortzis explores how brands can grow without sacrificing integrity, told through the story of WeTransfer—a company that became a beloved brand (and even won an Oscar) by prioritizing creativity, trust, and long-term thinking over marketing trends and algorithms. Featuring insights from co-founder Damian Bradfield, as well as artists like FKA twigs and Riz Ahmed, the book unpacks how entrepreneurs can build something that resonates, not just sells.
