Isabell Otto – TikTok – Digitale Bildkulturen
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- Category: Book
- Topic: Culture, Literature
- Publisher: Verlag Klaus Wagenbach
- Country: Germany
- Language: German
- Release: 2023
- Cover: Softcover
- Binding: Perfect
- Size: 11 x 15 cm
- Pages: 80
TikTok captivates: No other platform has caused more excitement and controversy. Accusations range from espionage to creating dependency among mostly young users. Isabell Otto shows which aesthetics the app works with.
The network as the originator? Short videos on TikTok owe their viral spread to visibly and invisibly created links and edits: Stitches, duets, likes, views and comments are just as involved in TikTok aesthetics as filters and the algorithm that collects data and regulates reach. Which image practices and interactions lead to trends and challenges? What political explosiveness, what value as cultural and economic capital on social media, what community-building potential do these moving images have? Isabell Otto decodes how the controversial application works.
