Book Launch – Erik Herrström – THE ECHO: How to Design Brands That Move Culture

23 April 2026, 18:00–21:00
Softcover, Stumpergasse 53-55, 1060 Vienna

No registration required
Admission: Free

A casual gathering around the launch of Erik Herrström’s debut book – with signings, drinks, and conversation.

Erik Herrström’s first book introduces a proven framework for building brands that don’t chase relevance, but create it. Written for designers, creatives and marketers, the book offers a practical path from insight to identity to impact, with tools readers can apply immediately. Erik shares personal anecdotes about his work: what held up, what failed and what he learned the hard way. He’s also joined by 18 industry leaders across MTV, Boiler Room, Nothing and Marshall who contributed their insights specifically for this book.

Softcover, 215 pages, 13x20cm, 2000 copies, written, designed and printed in Austria, ISBN: 978-3-200-11037-3

Erik Herrström is a graphic designer and creative director known for building brands at the intersection of music, tech and entertainment. Originally from Sweden and now based in Vienna, he brings over 20 years of experience. He leads the creative team at STUDIO HERRSTRÖM and previously served as Brand Design Director at Spotify. His projects have earned more than 130 industry awards.

More info about the book: the-echo-book.com
More info about the studio: studioherrstrom.com