Softcover Pop-up at VIU Store Neubaugasse

4–7 March 2026
VIU Store, Neubaugasse 36, 1070 Vienna

From March 4 to 7, 2026, from 12:00 p.m. to 6:00 p.m. each day, Softcover will be hosting a curated pop-up at the VIU store on Neubaugasse.

For this temporary space, Softcover has put together a special selection of independent magazines and design and art books—carefully chosen, tactile, and visually distinctive. The focus is on independent publishing: publications that are created outside the mainstream, with a clear stance, high-quality design, and depth of content. The selection was curated exclusively for VIU and invites visitors to discover new perspectives, exciting designers, and special printed works.

About VIU

VIU stands for timeless design, high-quality materials, and transparent prices in the eyewear sector. Designed in Switzerland and produced in selected factories, VIU combines clear aesthetics with responsible design. The stores are deliberately designed as open, calm spaces—places where product, design, and experience come together.

About Softcover

Softcover is a book and magazine store in Vienna with a focus on independent magazines, design, art, photography, and visual culture. The store sees itself as a curated space for carefully selected publications that are not found everywhere—international, independent, and with high standards for content and design. Softcover is also a platform for exchange and collaboration within the creative scene.

What VIU and Softcover have in common

Softcover and VIU share the belief that good design requires time, care, and a clear vision. Both brands work in a curated rather than random manner, placing value on quality, materiality, and a minimalist, timeless aesthetic. Whether eyewear or publications, the focus is on products that are consciously designed, independently conceived, and created beyond short-lived trends.

Come by, browse, be inspired—we look forward to seeing you!